:root {
  --cream: #f7f4eb;
  --charcoal: #20221f;
  --lime: #c7ef62;
  --lilac: #c6b4f0;
  --coral: #f58f7c;
  --blue: #b9d4f2;
  --mint: #bbebe0;
  --ink-soft: #5d6059;
  --line: rgba(32, 34, 31, 0.18);
  --radius-lg: 2rem;
  --radius-md: 1.25rem;
  --shadow: 0 22px 60px rgba(32, 34, 31, 0.14);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--charcoal);
  background: var(--cream);
  font-family: "General Sans", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 1rem;
  line-height: 1.5;
  overflow-x: hidden;
}

button,
input,
textarea {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button:focus-visible,
a:focus-visible,
input:focus-visible,
textarea:focus-visible {
  outline: 3px solid var(--blue);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.75rem 1rem;
  color: var(--cream);
  background: var(--charcoal);
  border-radius: 999px;
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: absolute;
  z-index: 20;
  top: 0;
  left: 0;
  width: 100%;
  min-height: 5.5rem;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 2rem;
  padding: 1rem clamp(1.25rem, 4vw, 4.5rem);
}

.wordmark {
  width: max-content;
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  color: inherit;
  font-size: 0.95rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-decoration: none;
}

.wordmark img {
  width: 2.6rem;
  height: 2.6rem;
  display: block;
  border-radius: 0;
  box-shadow: none;
}

.nav-links {
  display: flex;
  gap: 2rem;
}

.nav-links a,
.text-link {
  color: inherit;
  font-weight: 750;
  text-underline-offset: 0.3rem;
}

.nav-links a {
  font-size: 0.9rem;
  text-decoration: none;
}

.nav-links a:hover,
.text-link:hover {
  text-decoration: underline;
}

.header-cta {
  justify-self: end;
}

.button {
  min-height: 3.2rem;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.85rem 1.3rem;
  border: 0;
  border-radius: 999px;
  font-weight: 850;
  line-height: 1;
  cursor: pointer;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 24px rgba(32, 34, 31, 0.14);
}

.button-dark {
  color: var(--cream);
  background: var(--charcoal);
}

.button-cream {
  color: var(--charcoal);
  background: var(--cream);
}

.button-foil {
  color: var(--charcoal);
  background: linear-gradient(105deg, var(--lime), #c7eee2 30%, #d3baf3 58%, #f3b6cb 78%, #f4d88b);
  background-size: 180% 100%;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.45), 0 12px 28px rgba(92, 73, 112, 0.15);
  animation: foil-shift 8s ease-in-out infinite alternate;
}

.pearl-wash {
  background:
    radial-gradient(circle at 15% 20%, rgba(187, 235, 224, 0.9), transparent 30%),
    radial-gradient(circle at 72% 12%, rgba(208, 179, 242, 0.9), transparent 34%),
    radial-gradient(circle at 82% 80%, rgba(246, 197, 171, 0.7), transparent 33%),
    linear-gradient(135deg, #f7f4eb 5%, #f1f4e4 44%, #f6e9ec 100%);
}

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(31rem, 1.08fr);
  align-items: center;
  gap: clamp(2rem, 5vw, 6rem);
  padding: clamp(8rem, 12vh, 10rem) clamp(1.25rem, 5vw, 5.5rem) clamp(4rem, 7vw, 6rem);
  background-color: var(--cream);
  background-image: url("./assets/pearl-wash.png");
  background-repeat: no-repeat;
  background-position: center;
  background-size: cover;
  overflow: hidden;
}

.story-glow {
  position: absolute;
  pointer-events: none;
  filter: blur(20px);
}

.hero-copy {
  position: relative;
  z-index: 2;
  max-width: 42rem;
}

.eyebrow {
  margin: 0 0 1.15rem;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: "Archivo", ui-sans-serif, system-ui, sans-serif;
  text-wrap: balance;
}

h1 {
  margin-bottom: 1.5rem;
  font-size: clamp(3.3rem, 5.8vw, 6.6rem);
  font-weight: 950;
  letter-spacing: -0.052em;
  line-height: 0.87;
  text-transform: uppercase;
}

h1 span {
  display: inline-block;
  color: var(--charcoal);
  padding-bottom: 0.03em;
  border-bottom: 0.09em solid var(--charcoal);
}

.hero-deck {
  max-width: 36rem;
  margin-bottom: 1.7rem;
  font-size: clamp(1.15rem, 1.75vw, 1.45rem);
  line-height: 1.5;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 1.25rem;
}

.access-note {
  margin: 0.9rem 0 0;
  color: var(--ink-soft);
  font-size: 0.84rem;
}

.hero-motion-control {
  margin: 0.9rem 0 0;
  background: transparent;
}

.hero-world {
  position: relative;
  z-index: 2;
  width: min(100%, 44rem);
  min-height: clamp(32rem, 68vh, 47rem);
  justify-self: end;
}

.hero-world::before {
  content: "";
  position: absolute;
  z-index: -1;
  inset: -2.5% 3% -2.5% 11%;
  background: linear-gradient(135deg, var(--lime) 2%, var(--mint) 27%, var(--blue) 50%, var(--lilac) 72%, var(--coral) 98%);
  border-radius: 3.5rem;
  filter: blur(30px);
  opacity: 0.78;
  transform: rotate(1deg) scale(0.98);
}

.media-frame {
  margin: 0;
  overflow: hidden;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow);
}

.creator-frame {
  position: absolute;
  top: 50%;
  right: 10%;
  width: min(62%, 26rem);
  aspect-ratio: 9 / 16;
  background: var(--lilac);
  border: 0.5rem solid rgba(247, 244, 235, 0.82);
  transform: translateY(-50%) rotate(1.5deg);
}

.creator-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.35);
  border-radius: inherit;
  pointer-events: none;
}

.creator-frame img,
.creator-frame video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.94) contrast(1.01);
}

.creator-frame figcaption {
  position: absolute;
  left: 1rem;
  bottom: 1rem;
  padding: 0.55rem 0.8rem;
  color: var(--cream);
  background: var(--charcoal);
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.floating-card {
  position: absolute;
  z-index: 4;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  border-radius: var(--radius-md);
  box-shadow: var(--shadow);
}

.idea-card {
  width: 12.5rem;
  top: 8%;
  left: 0;
  padding: 1.1rem;
  color: var(--charcoal);
  background: var(--coral);
  transform: rotate(-4deg);
  animation: float-card 6s ease-in-out infinite;
}

.shop-card {
  width: 13rem;
  right: 0;
  bottom: 7%;
  padding: 1.2rem;
  background: var(--lime);
  border: 1px solid rgba(32, 34, 31, 0.2);
  transform: rotate(3deg);
  animation: float-card 7.5s ease-in-out 0.8s infinite reverse;
}

.floating-card strong {
  font-size: 1.05rem;
  line-height: 1.2;
}

.card-kicker,
.concept-label,
.tiny-label,
.number {
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.swatches,
.preview-meta {
  display: flex;
  gap: 0.35rem;
}

.swatches i,
.preview-meta i {
  display: block;
  width: 1.7rem;
  height: 0.5rem;
  border-radius: 999px;
  background: currentColor;
  opacity: 0.35;
}

.swatches i:nth-child(2),
.preview-meta i:nth-child(2) {
  opacity: 0.62;
}

.swatches i:nth-child(3),
.preview-meta i:nth-child(3) {
  opacity: 0.9;
}

.mini-button {
  width: max-content;
  padding: 0.4rem 0.65rem;
  color: var(--cream);
  background: var(--charcoal);
  border-radius: 999px;
  font-size: 0.72rem;
  font-weight: 800;
}

.concept-label {
  position: absolute;
  z-index: 5;
  right: 12%;
  top: 2%;
  padding: 0.45rem 0.65rem;
  background: rgba(247, 244, 235, 0.88);
  border-radius: 999px;
}

.brand-statement {
  min-height: 18rem;
  display: grid;
  align-content: center;
  gap: 0.4rem;
  padding: clamp(4rem, 8vw, 7rem) clamp(1.25rem, 8vw, 8rem);
  color: var(--charcoal);
  background: var(--lime);
}

.brand-statement p,
.brand-statement strong {
  margin: 0;
  font-family: "Archivo", ui-sans-serif, system-ui, sans-serif;
  font-size: clamp(2.1rem, 4.4vw, 5.2rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.98;
  text-wrap: balance;
}

.brand-statement strong {
  font-weight: 500;
}

.creator-proof {
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  color: var(--cream);
  background: var(--charcoal);
}

.creator-proof-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(20rem, 0.55fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
  margin-bottom: clamp(3rem, 6vw, 5rem);
}

.creator-proof-heading h2 {
  max-width: 54rem;
  margin-bottom: 0;
  font-size: clamp(2.8rem, 5vw, 5.6rem);
  line-height: 0.94;
  letter-spacing: -0.05em;
  text-transform: uppercase;
}

.creator-proof-heading > p {
  max-width: 34rem;
  margin-bottom: 0;
  color: rgba(247, 244, 235, 0.76);
  font-size: 1.08rem;
}

.creator-mosaic {
  column-count: 4;
  column-gap: 0.65rem;
  column-fill: balance;
}

.mosaic-tile {
  position: relative;
  width: 100%;
  margin: 0 0 0.65rem;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: #11120f;
  border-radius: var(--radius-md);
  box-shadow: 0 20px 46px rgba(0, 0, 0, 0.24);
  break-inside: avoid;
}

.mosaic-tile::after {
  content: "";
  position: absolute;
  inset: 45% 0 0;
  background: linear-gradient(180deg, transparent, rgba(12, 13, 11, 0.82));
  pointer-events: none;
}

.mosaic-tile video,
.mosaic-tile img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(1.08) contrast(1.02);
}

.mosaic-tile figcaption {
  position: absolute;
  z-index: 2;
  right: 1rem;
  bottom: 1rem;
  left: 1rem;
  margin: 0;
  font-size: 0.82rem;
  font-weight: 800;
}

.mosaic-tile-paint {
  border: 0.45rem solid var(--coral);
}

.mosaic-tile-studio {
  border: 0.45rem solid var(--lilac);
}

.mosaic-tile-product {
  aspect-ratio: 16 / 9;
  border: 0.45rem solid var(--blue);
}

.mosaic-tile-pack {
  border: 0.45rem solid var(--mint);
}

.mosaic-tile-audience {
  border: 0.45rem solid var(--lime);
}

.mosaic-tile-audience img {
  object-position: 72% center;
}

.mosaic-tile-detail {
  aspect-ratio: 16 / 9;
  border: 0.45rem solid var(--coral);
}

.mosaic-tile-detail img {
  object-position: center 68%;
}

.mosaic-tile-rhythm {
  border: 0.45rem solid var(--blue);
}

.mosaic-tile-rhythm img {
  object-position: 28% center;
}

.mosaic-tile-collection {
  aspect-ratio: 16 / 9;
  border: 0.45rem solid var(--lilac);
}

.mosaic-tile-collection img {
  object-position: 72% center;
}

.mosaic-note {
  width: 100%;
  min-height: 14rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 2rem;
  padding: 1.5rem;
  color: var(--charcoal);
  background: var(--lime);
  border-radius: var(--radius-md);
  margin: 0 0 0.65rem;
  break-inside: avoid;
}

.mosaic-note span {
  font-size: 0.74rem;
  font-weight: 900;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.mosaic-note strong {
  font-size: clamp(1.3rem, 2vw, 2rem);
  line-height: 1.05;
  text-transform: uppercase;
}

.creator-proof .stock-disclosure {
  color: rgba(247, 244, 235, 0.58);
}

.starting-points {
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  background: #fff;
}

.starting-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.starting-card {
  min-height: 22rem;
  padding: 2rem;
  border-right: 1px solid var(--line);
}

.starting-card:last-child {
  border-right: 0;
}

.starting-card > span,
.pov-principles span,
.ownership-number {
  font-size: 0.76rem;
  font-weight: 850;
  letter-spacing: 0.08em;
}

.starting-card h3 {
  max-width: 16rem;
  margin: 5rem 0 1rem;
  font-size: clamp(1.8rem, 3vw, 3.2rem);
  line-height: 0.98;
  text-transform: uppercase;
}

.starting-card p {
  max-width: 24rem;
  margin-bottom: 0;
  color: var(--ink-soft);
}

.point-of-view {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(3rem, 8vw, 9rem);
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  color: var(--cream);
  background:
    radial-gradient(circle at 5% 110%, rgba(199, 239, 98, 0.24), transparent 30%),
    radial-gradient(circle at 96% -8%, rgba(198, 180, 240, 0.27), transparent 32%),
    var(--charcoal);
}

.pov-lead h2,
.ownership-header h2,
.inquiry-explainer-copy h2,
.faq-intro h2 {
  margin-bottom: 0;
  font-size: clamp(2.8rem, 5vw, 5.6rem);
  line-height: 0.94;
  letter-spacing: -0.05em;
  text-transform: uppercase;
}

.pov-copy {
  padding-top: 2.5rem;
}

.pov-intro {
  max-width: 42rem;
  margin-bottom: 4rem;
  font-size: clamp(1.25rem, 2vw, 1.7rem);
  line-height: 1.42;
}

.pov-principles {
  display: grid;
  gap: 0;
  border-top: 1px solid rgba(247, 244, 235, 0.24);
}

.pov-principles > div {
  display: grid;
  grid-template-columns: 3rem minmax(10rem, 0.75fr) 1fr;
  gap: 1rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid rgba(247, 244, 235, 0.24);
}

.pov-principles h3 {
  margin: 0;
  font-size: 1.05rem;
  text-transform: uppercase;
}

.pov-principles p {
  margin: 0;
  color: rgba(247, 244, 235, 0.7);
}

.creator-motion {
  position: relative;
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  background:
    radial-gradient(circle at 8% 18%, rgba(187, 235, 224, 0.88), transparent 27%),
    radial-gradient(circle at 91% 22%, rgba(198, 180, 240, 0.76), transparent 28%),
    linear-gradient(135deg, #f7f4eb 18%, #f3efd8 48%, #f8e5e3 100%);
  overflow: hidden;
}

.creator-motion-heading {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(2rem, 7vw, 8rem);
  align-items: end;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.creator-motion-heading h2,
.wide-process-copy h2 {
  max-width: 56rem;
  margin-bottom: 0;
  font-size: clamp(2.8rem, 5vw, 5.6rem);
  line-height: 0.94;
  letter-spacing: -0.05em;
  text-transform: uppercase;
}

.creator-motion-copy {
  max-width: 32rem;
}

.creator-motion-copy p {
  font-size: 1.08rem;
}

.motion-control-light {
  margin: 1.5rem 0 0;
  background: #fff;
}

.vertical-film-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  align-items: center;
}

.vertical-film {
  position: relative;
  min-height: 34rem;
  aspect-ratio: 9 / 13;
  margin: 0;
  overflow: hidden;
  color: var(--cream);
  background: var(--charcoal);
  border: 0.55rem solid var(--lime);
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow);
}

.vertical-film:nth-child(2) {
  border-color: var(--lilac);
}

.vertical-film:nth-child(3) {
  border-color: var(--coral);
}

.vertical-film-tall {
  aspect-ratio: 9 / 15;
}

.vertical-film::after,
.wide-film::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 48%, rgba(15, 16, 14, 0.78) 100%);
  pointer-events: none;
}

.vertical-film video,
.wide-film video {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(1.08) contrast(1.02);
}

.vertical-film figcaption {
  position: absolute;
  z-index: 2;
  inset: auto 1.4rem 1.4rem;
  display: grid;
  grid-template-columns: 2.5rem 1fr;
  gap: 0.15rem 0.75rem;
}

.vertical-film figcaption span {
  grid-row: span 2;
  font-size: 0.75rem;
  font-weight: 900;
  color: var(--lime);
}

.vertical-film:nth-child(2) figcaption span {
  color: var(--lilac);
}

.vertical-film:nth-child(3) figcaption span {
  color: var(--coral);
}

.vertical-film figcaption strong {
  font-size: 1.55rem;
  line-height: 1;
  text-transform: uppercase;
}

.vertical-film figcaption small {
  color: rgba(247, 244, 235, 0.78);
  font-size: 0.78rem;
}

.stock-disclosure {
  margin: 1.25rem 0 0;
  color: var(--ink-soft);
  font-size: 0.78rem;
}

.possibilities {
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
}

.wide-process {
  display: grid;
  grid-template-columns: minmax(20rem, 0.72fr) minmax(32rem, 1.28fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  color: var(--cream);
  background: var(--charcoal);
}

.wide-process-copy > p:last-child {
  max-width: 34rem;
  margin: 1.5rem 0 0;
  color: rgba(247, 244, 235, 0.74);
  font-size: 1.08rem;
}

.wide-film {
  position: relative;
  aspect-ratio: 16 / 9;
  margin: 0;
  overflow: hidden;
  background: #121310;
  border-radius: var(--radius-lg);
  box-shadow: 0 28px 90px rgba(0, 0, 0, 0.32);
}

.wide-film figcaption {
  position: absolute;
  z-index: 2;
  left: 1.25rem;
  bottom: 1.1rem;
  color: rgba(247, 244, 235, 0.8);
  font-size: 0.72rem;
  font-weight: 850;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.section-heading {
  width: min(100%, 64rem);
  margin-bottom: 3rem;
}

.section-heading h2,
.access-band h2 {
  margin-bottom: 1.2rem;
  font-size: clamp(2.8rem, 5vw, 5.4rem);
  line-height: 0.95;
  letter-spacing: -0.045em;
  text-transform: uppercase;
}

.section-heading > p:last-child {
  max-width: 44rem;
  font-size: 1.12rem;
}

.possibility-grid {
  display: grid;
  grid-template-columns: 0.86fr 1.42fr 0.86fr;
  gap: 1rem;
}

.possibility-card {
  position: relative;
  min-height: 30rem;
  padding: 1.5rem;
  border-radius: var(--radius-lg);
  overflow: hidden;
}

.possibility-card h3 {
  margin: 4rem 0 0.75rem;
  font-size: 2rem;
  line-height: 1;
  text-transform: uppercase;
}

.possibility-card p {
  max-width: 21rem;
}

.lime-card {
  background: var(--lime);
}

.lilac-card {
  background: var(--lilac);
}

.photo-card {
  display: flex;
  align-items: flex-end;
  color: var(--cream);
  background: var(--charcoal);
}

.photo-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 30%, rgba(32, 34, 31, 0.88) 100%);
}

.photo-card img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.photo-card > div {
  position: relative;
  z-index: 2;
}

.photo-card h3 {
  margin-top: 0.75rem;
}

.guide-object {
  position: absolute;
  right: -2.25rem;
  bottom: 2.2rem;
  width: 12rem;
  aspect-ratio: 0.76;
  display: grid;
  place-items: center;
  background: var(--blue);
  border: 0.45rem solid var(--cream);
  border-radius: 0.65rem 1.1rem 1.1rem 0.65rem;
  transform: rotate(9deg);
  box-shadow: var(--shadow);
}

.guide-object span,
.preview-object span {
  font-family: "Arial Narrow", Impact, sans-serif;
  font-size: 1.4rem;
  font-weight: 950;
  line-height: 0.88;
  text-align: center;
}

.card-stack {
  position: absolute;
  right: -1rem;
  bottom: 1rem;
  width: 11rem;
  height: 14rem;
}

.card-stack i {
  position: absolute;
  inset: 0;
  display: block;
  background: var(--coral);
  border: 0.4rem solid var(--cream);
  border-radius: 1.2rem;
  box-shadow: var(--shadow);
  transform: rotate(-10deg) translate(-1.4rem, 0.4rem);
}

.card-stack i:nth-child(2) {
  background: var(--blue);
  transform: rotate(4deg) translate(0.6rem, -0.5rem);
}

.card-stack i:nth-child(3) {
  background: linear-gradient(135deg, var(--lime), #f1c1e7, var(--blue));
  transform: rotate(14deg) translate(1.5rem, -0.2rem);
}

.story-section {
  position: relative;
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  color: var(--cream);
  background: var(--charcoal);
  overflow: hidden;
}

.story-glow {
  width: 48rem;
  height: 48rem;
  top: 12%;
  left: -36rem;
  background: radial-gradient(circle, rgba(198, 180, 240, 0.48), transparent 70%);
}

.section-heading-light {
  position: relative;
  z-index: 2;
}

.story-shell {
  position: relative;
  z-index: 2;
  padding: 0.8rem;
  color: var(--charcoal);
  background: var(--cream);
  border-radius: var(--radius-lg);
  box-shadow: 0 24px 90px rgba(0, 0, 0, 0.25);
}

.story-tabs {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.5rem;
  margin-bottom: 0.8rem;
}

.story-tabs button {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  padding: 1rem;
  color: var(--charcoal);
  background: transparent;
  border: 0;
  border-radius: 1.2rem;
  font-weight: 900;
  cursor: pointer;
}

.story-tabs button span {
  opacity: 0.55;
  font-size: 0.74rem;
}

.story-tabs button[aria-selected="true"] {
  background: var(--lime);
}

.story-stage {
  display: grid;
  grid-template-columns: minmax(16rem, 0.65fr) minmax(32rem, 1.35fr);
  align-items: center;
  gap: clamp(2rem, 5vw, 5rem);
  min-height: 34rem;
  padding: clamp(1.2rem, 4vw, 4rem);
  background: #f2efe6;
  border-radius: 1.5rem;
}

.story-step {
  margin-bottom: 1rem;
  color: var(--ink-soft);
  font-size: 0.75rem;
  font-weight: 900;
  letter-spacing: 0.09em;
}

.story-copy h3 {
  margin-bottom: 1rem;
  font-size: clamp(2.8rem, 5vw, 5rem);
  line-height: 0.92;
  text-transform: uppercase;
}

.story-copy > p:last-child {
  max-width: 31rem;
  font-size: 1.08rem;
}

.product-canvas {
  overflow: hidden;
  background: #ffffff;
  border: 1px solid rgba(32, 34, 31, 0.15);
  border-radius: 1.4rem;
  box-shadow: var(--shadow);
  transform: rotate(1deg);
}

.canvas-toolbar {
  height: 3rem;
  display: flex;
  align-items: center;
  gap: 0.45rem;
  padding: 0 1rem;
  background: var(--charcoal);
}

.canvas-toolbar span {
  width: 0.58rem;
  height: 0.58rem;
  background: var(--coral);
  border-radius: 50%;
}

.canvas-toolbar span:nth-child(2) {
  background: var(--lilac);
}

.canvas-toolbar span:nth-child(3) {
  background: var(--lime);
}

.canvas-toolbar b {
  margin-left: auto;
  color: var(--cream);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
}

.canvas-body {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  min-height: 25rem;
}

.brief-panel {
  padding: 2rem;
  background: #f7f4eb;
  border-right: 1px solid var(--line);
}

.brief-panel p {
  margin: 1.4rem 0 2rem;
  font-size: 1.05rem;
  line-height: 1.5;
}

.cursor-line {
  width: 70%;
  height: 0.55rem;
  background: rgba(32, 34, 31, 0.14);
  border-radius: 999px;
}

.preview-panel {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 1.5rem;
  padding: 2rem;
  background: var(--lilac);
  transition: background 400ms ease;
}

.preview-object {
  width: min(13rem, 85%);
  aspect-ratio: 0.75;
  display: grid;
  place-items: center;
  background: var(--cream);
  border: 0.55rem solid var(--charcoal);
  border-radius: 1.4rem;
  box-shadow: 1rem 1rem 0 var(--coral);
  transform: rotate(-4deg);
  transition: transform 450ms ease, border-radius 450ms ease;
}

[data-story][data-active-step="1"] .preview-panel {
  background: var(--blue);
}

[data-story][data-active-step="1"] .preview-object {
  transform: rotate(2deg) scale(0.93);
  border-radius: 0.5rem;
}

[data-story][data-active-step="2"] .preview-panel {
  background: var(--coral);
}

[data-story][data-active-step="2"] .preview-object {
  transform: rotate(0) scale(0.84);
  border-radius: 50%;
}

.motion-control {
  margin: 0.8rem 0.4rem 0.2rem auto;
  display: block;
  padding: 0.55rem 0.8rem;
  color: var(--charcoal);
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 800;
  cursor: pointer;
}

.capability-note {
  max-width: 52rem;
  margin: 1.2rem 0 0;
  color: rgba(247, 244, 235, 0.68);
  font-size: 0.82rem;
}

.ownership-section {
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  background: var(--cream);
}

.ownership-header {
  max-width: 72rem;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.ownership-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

.ownership-card {
  min-height: 24rem;
  display: flex;
  flex-direction: column;
  padding: 2rem;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  background: #fff;
}

.ownership-card:nth-child(2) {
  color: var(--cream);
  background: var(--charcoal);
}

.ownership-card h3 {
  max-width: 20rem;
  margin: auto 0 1rem;
  font-size: clamp(1.9rem, 3vw, 3rem);
  line-height: 0.98;
  text-transform: uppercase;
}

.ownership-card p {
  margin-bottom: 0;
  color: var(--ink-soft);
}

.ownership-card:nth-child(2) p {
  color: rgba(247, 244, 235, 0.72);
}

.inquiry-explainer {
  display: grid;
  grid-template-columns: minmax(24rem, 1fr) minmax(28rem, 1fr);
  min-height: 44rem;
  background: var(--blue);
}

.inquiry-photo {
  position: relative;
  min-height: 34rem;
  overflow: hidden;
}

.inquiry-photo img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  filter: saturate(0.78);
}

.inquiry-photo span {
  position: absolute;
  left: 1.25rem;
  bottom: 1.25rem;
  padding: 0.55rem 0.8rem;
  color: var(--cream);
  background: var(--charcoal);
  border-radius: 999px;
  font-size: 0.72rem;
  font-weight: 850;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.inquiry-explainer-copy {
  align-self: center;
  padding: clamp(3rem, 7vw, 7rem);
}

.inquiry-explainer-copy > p:not(.eyebrow) {
  max-width: 38rem;
  margin: 1.5rem 0 2.5rem;
  font-size: 1.15rem;
}

.inquiry-explainer-copy ol {
  display: grid;
  gap: 0;
  margin: 0 0 2.5rem;
  padding: 0;
  list-style: none;
  border-top: 1px solid rgba(32, 34, 31, 0.24);
}

.inquiry-explainer-copy li {
  display: grid;
  grid-template-columns: 3rem 1fr;
  gap: 1rem;
  padding: 1rem 0;
  border-bottom: 1px solid rgba(32, 34, 31, 0.24);
  font-weight: 700;
}

.inquiry-explainer-copy li span {
  font-size: 0.75rem;
  font-weight: 900;
}

.faq-section {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: clamp(3rem, 8vw, 9rem);
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  background: #fff;
}

.faq-list {
  border-top: 1px solid var(--line);
}

.faq-list details {
  border-bottom: 1px solid var(--line);
}

.faq-list summary {
  position: relative;
  padding: 1.6rem 3rem 1.6rem 0;
  font-size: 1.12rem;
  font-weight: 800;
  cursor: pointer;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  content: "+";
  position: absolute;
  top: 1.45rem;
  right: 0;
  font-size: 1.45rem;
  font-weight: 500;
}

.faq-list details[open] summary::after {
  content: "−";
}

.faq-list details p {
  max-width: 44rem;
  padding: 0 3rem 1.6rem 0;
  color: var(--ink-soft);
}

.access-band {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 3rem;
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 5vw, 5.5rem);
  color: var(--charcoal);
  background-color: var(--cream);
  background-image: url("./assets/pearl-wash.png");
  background-repeat: no-repeat;
  background-position: center 68%;
  background-size: cover;
}

.access-band h2 {
  max-width: 52rem;
  margin-bottom: 0;
}

footer {
  display: flex;
  align-items: center;
  gap: 2rem;
  padding: 2rem clamp(1.25rem, 5vw, 5.5rem);
  color: var(--cream);
  background: var(--charcoal);
  font-size: 0.8rem;
}

footer p {
  margin: 0;
}

footer p:last-child {
  margin-left: auto;
}

footer .wordmark img {
  border-radius: 0.72rem;
  box-shadow: 0 0 0 1px rgba(247, 244, 235, 0.24), 0 8px 18px rgba(0, 0, 0, 0.24);
}

.inquiry-dialog {
  width: min(42rem, calc(100% - 2rem));
  max-height: calc(100svh - 2rem);
  padding: 0;
  border: 0;
  border-radius: var(--radius-lg);
  box-shadow: 0 30px 100px rgba(0, 0, 0, 0.4);
}

.inquiry-dialog::backdrop {
  background: rgba(32, 34, 31, 0.72);
  backdrop-filter: blur(12px);
}

.inquiry-card {
  position: relative;
  display: grid;
  gap: 1rem;
  padding: clamp(1.5rem, 5vw, 3.2rem);
  background:
    radial-gradient(circle at 90% 8%, rgba(198, 180, 240, 0.72), transparent 32%),
    var(--cream);
}

.inquiry-card h2 {
  margin: 0;
  font-size: clamp(2.4rem, 5vw, 4.2rem);
  line-height: 0.95;
  text-transform: uppercase;
}

.inquiry-card label {
  display: grid;
  gap: 0.4rem;
  font-size: 0.84rem;
  font-weight: 850;
}

.inquiry-card label span {
  color: var(--ink-soft);
  font-weight: 500;
}

.inquiry-card input,
.inquiry-card textarea {
  width: 100%;
  padding: 0.85rem 1rem;
  border: 1px solid var(--line);
  border-radius: 0.8rem;
  background: rgba(255, 255, 255, 0.72);
}

.inquiry-card textarea {
  resize: vertical;
}

.close-button {
  position: absolute;
  top: 1rem;
  right: 1rem;
  padding: 0.55rem 0.8rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: rgba(247, 244, 235, 0.85);
  font-size: 0.78rem;
  font-weight: 800;
  cursor: pointer;
}

.form-message {
  min-height: 1.5rem;
  margin: 0;
  font-size: 0.88rem;
  font-weight: 750;
}

.reveal {
  opacity: 0;
  transform: translateY(1.25rem);
  transition: opacity 700ms ease, transform 700ms ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

body.motion-paused *,
body.motion-paused *::before,
body.motion-paused *::after {
  animation-play-state: paused !important;
}

@keyframes float-card {
  0%, 100% { translate: 0 0; }
  50% { translate: 0 -0.65rem; }
}

@keyframes foil-shift {
  from { background-position: 0 50%; }
  to { background-position: 100% 50%; }
}

@media (max-width: 980px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .nav-links {
    display: none;
  }

  .hero {
    grid-template-columns: 1fr;
  }

  .hero-world {
    width: min(100%, 38rem);
    justify-self: center;
  }

  .possibility-grid {
    grid-template-columns: 1fr 1fr;
  }

  .photo-card {
    grid-column: span 2;
    min-height: 34rem;
  }

  .story-stage {
    grid-template-columns: 1fr;
  }

  .starting-grid,
  .ownership-grid {
    grid-template-columns: 1fr;
  }

  .starting-card {
    min-height: 18rem;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .starting-card:last-child {
    border-bottom: 0;
  }

  .starting-card h3 {
    margin-top: 3rem;
  }

  .point-of-view,
  .faq-section,
  .wide-process {
    grid-template-columns: 1fr;
  }

  .creator-motion-heading {
    grid-template-columns: 1fr;
  }

  .creator-proof-heading {
    grid-template-columns: 1fr;
  }

  .creator-mosaic {
    column-count: 3;
  }

  .inquiry-explainer {
    grid-template-columns: 1fr;
  }

  .canvas-body {
    min-height: 22rem;
  }
}

@media (max-width: 680px) {
  .site-header {
    min-height: 4.8rem;
    padding-inline: 1rem;
  }

  .header-cta {
    min-height: 2.7rem;
    padding: 0.7rem 0.9rem;
    font-size: 0.8rem;
  }

  .hero {
    padding-top: 7rem;
  }

  h1 {
    font-size: clamp(3rem, 16vw, 4.7rem);
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .hero-world {
    min-height: 31rem;
  }

  .hero-world::before {
    inset: 0 -2% 0 4%;
    filter: blur(22px);
  }

  .creator-frame {
    top: 50%;
    right: 3%;
    width: min(72%, 17rem);
    transform: translateY(-50%) rotate(1.5deg);
  }

  .idea-card {
    width: 10rem;
    top: 5%;
  }

  .shop-card {
    width: 10.5rem;
    right: 0;
  }

  .possibility-grid {
    grid-template-columns: 1fr;
  }

  .vertical-film-grid {
    grid-template-columns: 1fr;
  }

  .vertical-film,
  .vertical-film-tall {
    width: min(100%, 28rem);
    min-height: 0;
    aspect-ratio: 9 / 14;
    margin-inline: auto;
  }

  .creator-mosaic {
    column-count: 2;
  }

  .pov-principles > div {
    grid-template-columns: 2.25rem 1fr;
  }

  .pov-principles p {
    grid-column: 2;
  }

  .possibility-card,
  .photo-card {
    grid-column: auto;
    min-height: 28rem;
  }

  .story-tabs button {
    justify-content: center;
    padding: 0.9rem 0.35rem;
  }

  .story-tabs button span {
    display: none;
  }

  .story-stage {
    min-height: 0;
    padding: 1.2rem;
  }

  .canvas-body {
    grid-template-columns: 1fr;
  }

  .brief-panel {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .preview-panel {
    min-height: 20rem;
  }

  .access-band {
    align-items: flex-start;
    flex-direction: column;
  }

  footer {
    align-items: flex-start;
    flex-direction: column;
    gap: 0.65rem;
  }

  footer p:last-child {
    margin-left: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}

/* Keep the early-access label and longer copy comfortable at narrow widths. */
@media (max-width: 380px) {
  .site-header { gap: 0.6rem; }
  .site-header .wordmark { gap: 0.4rem; font-size: 0.8rem; }
}

.possibilities > .stock-disclosure { margin: -1.5rem 0 1.5rem; }

.form-trap { position: absolute !important; left: -10000px !important; width: 1px; height: 1px; overflow: hidden; }
button:disabled { opacity: .65; cursor: wait; }

/* Pricing extends the existing Creatr Co. palette and typography. */
.pricing-page { padding-top: 8rem; }
.pricing-intro { text-align: center; padding: 3rem 1.25rem 2.5rem; }
.pricing-intro h1 { max-width: 1000px; margin: 1rem auto 1.5rem; font: 800 clamp(2.7rem, 6vw, 5.5rem)/1.04 "Archivo",sans-serif; letter-spacing: -.055em; }
.pricing-intro h1 span { color: #636c39; }
.pricing-intro > p:not(.eyebrow) { font-size: 1.125rem; }
.pricing-intro .pricing-draft { font-size: .875rem !important; margin-top: 1.8rem; color: var(--ink-soft); }
.plan-grid { max-width: 1240px; margin: 0 auto; padding: 0 1.5rem; display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); gap: 1.25rem; }
.plan-card { padding: 2rem; border: 1px solid var(--line); border-radius: 1.5rem; background: #fffdf7; }
.plan-1 { background: var(--lime); border-color: var(--charcoal); box-shadow: 0 8px 0 var(--charcoal); }
.plan-2 { background: var(--lilac); }
.plan-label { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .5rem; }
.plan-label h2 { font: 750 1.65rem "Archivo",sans-serif; margin: 0; }
.plan-label span { font-size: .875rem; }
.plan-card > p { min-height: 3rem; }
.plan-price { font: 750 4.5rem/1.3 "Archivo",sans-serif; letter-spacing: -.05em; margin: 1rem 0; }
.plan-price span { font: 400 1rem "General Sans",sans-serif; letter-spacing: 0; margin-left: .4rem; }
.plan-card .button { width: 100%; justify-content: center; }
.plan-card .plan-tag { min-height: auto; font-size: .875rem; text-align: center; }
.plan-card ul { list-style: none; padding: 1.25rem 0 0; margin: 1.25rem 0 0; border-top: 1px solid var(--line); }
.plan-card li { padding: .5rem 0 .5rem 1.5rem; position: relative; }
.plan-card li::before { content: '✓'; position: absolute; left: 0; font-weight: 700; }
.pricing-footnote { max-width: 920px; margin: 2rem auto 5rem; text-align: center; padding: 0 1.5rem; color: var(--ink-soft); font-size: .875rem; }
.comparison { max-width: 1192px; margin: 0 auto 5rem; padding: 0 1.5rem; }
.comparison-heading { margin-bottom: 2rem; }
.comparison-heading h2 { font: 800 clamp(2.5rem,5vw,4rem)/1.1 "Archivo",sans-serif; letter-spacing: -.04em; margin: .5rem 0; }
.comparison-scroll { overflow-x: auto; }
.comparison table { width: 100%; border-collapse: collapse; min-width: 580px; }
.comparison th,.comparison td { padding: 1.05rem 1rem; border-bottom: 1px solid var(--line); text-align: center; }
.comparison th:first-child { text-align: left; width: 40%; }
.comparison thead th { font-size: 1.15rem; }
.comparison thead span { display: block; font-size: .875rem; font-weight: 400; margin-top: .4rem; }
.comparison tbody th { font-weight: 500; }
.comparison tr > :nth-child(3) { background: rgba(199,239,98,.2); }
.comparison-group th { background: var(--charcoal); color: var(--cream); font-size: .875rem; text-transform: uppercase; letter-spacing: .08em; }
.sr-only { position:absolute; width:1px; height:1px; overflow:hidden; clip:rect(0,0,0,0); }
@media(max-width:1100px) { .site-header { gap: 1rem; } .nav-links { gap: 1rem; } .plan-card { padding: 1.4rem; } }
@media(max-width:760px) { .plan-grid { grid-template-columns: 1fr; max-width: 540px; gap: 1.5rem; } .plan-card > p { min-height: 0; } .pricing-page { padding-top: 6rem; } .pricing-intro { padding-top: 2rem; } .pricing-footnote { margin-bottom: 3rem; } }
@media(max-width:980px) { .nav-links { display:flex; } .nav-links a:not([href*="pricing"]) { display:none; } }
@media(max-width:480px) { .site-header { gap:.55rem; grid-template-columns: 1fr auto auto; padding:1rem; } .wordmark { font-size:.75rem; gap:.35rem; } .wordmark img { width:1.8rem; height:1.8rem; } .header-cta { padding:.65rem .8rem; font-size:.875rem; } .nav-links { font-size:.875rem; } }
.creator-reel { position:relative; height:530px; max-width:950px; margin:2.5rem auto 1rem; perspective:1400px; }
.reel-card { position:absolute; left:50%; top:0; width:280px; aspect-ratio:9/16; margin:0 0 0 -140px; overflow:hidden; border-radius:1.4rem; background:var(--charcoal); box-shadow:0 18px 35px #20221f25; transition:transform .65s ease, opacity .65s ease; }
.reel-card[data-position="0"] { transform:translateX(0) scale(1); z-index:3; }
.reel-card[data-position="1"] { transform:translateX(100%) rotateY(-18deg) scale(.86); z-index:2; }
.reel-card[data-position="2"] { transform:translateX(-100%) rotateY(18deg) scale(.86); z-index:1; }
.reel-card video { width:100%; height:100%; object-fit:cover; }
.reel-card figcaption { position:absolute; bottom:0; padding:3.5rem 1.3rem 1.4rem; color:white; background:linear-gradient(transparent,#000c); width:100%; }
.reel-card figcaption span { font-size:.875rem; display:block; margin-bottom:.4rem; }
.reel-card figcaption strong { font:700 1.6rem/1.1 "Archivo",sans-serif; }
.reel-controls { display:flex; justify-content:center; align-items:center; flex-wrap:wrap; gap:1rem; }
.reel-controls button { border:1px solid var(--line); border-radius:999px; padding:.7rem 1rem; background:transparent; color:var(--charcoal); cursor:pointer; }
.workspace-preview { padding:1.6rem; background:#fcfbf8; min-height:350px; color:var(--charcoal); }
.workspace-top { display:flex; justify-content:space-between; gap:.5rem; font-size:.875rem; color:var(--ink-soft); }
.workspace-top b { font-weight:500; color:#49572a; }
.workspace-preview h4 { font:750 1.8rem/1.2 "Archivo",sans-serif; letter-spacing:-.035em; margin:1.6rem 0 .5rem; }
.workspace-subtitle { font-size:.9rem; margin:.3rem 0 1.2rem; }
.workspace-fields { display:grid; grid-template-columns:1fr 1fr; gap:1rem; }
.workspace-fields > div { padding:1rem; border:1px solid var(--line); border-radius:.7rem; }
.workspace-preview small { display:block; font-size:.75rem; letter-spacing:.04em; margin-bottom:.7rem; }
.workspace-fields strong { font-size:1rem; display:block; }
.workspace-fields p { font-size:.875rem; margin-bottom:0; }
.workspace-prompt { display:flex; justify-content:space-between; gap:.5rem; padding:.8rem 1rem; background:var(--lilac); border-radius:.7rem; font-size:.875rem; margin-top:1rem; }
.store-preview { display:grid; grid-template-columns:.7fr 1fr; gap:1.5rem; align-items:center; }
.store-product { background:var(--lilac); color:var(--charcoal); aspect-ratio:3/4; display:flex; align-items:center; justify-content:center; font:800 1.8rem/1 "Archivo",sans-serif; border-radius:.4rem; }
.store-preview strong { font-size:1.4rem; line-height:1.2; display:block; }
.store-preview p { font-size:.875rem; }
.ui-action { display:inline-block; padding:.7rem; border-radius:1rem; background:var(--charcoal); color:white; font-size:.875rem; }
.task-preview > div { display:flex; justify-content:space-between; gap:.75rem; padding:1rem 0; border-bottom:1px solid var(--line); font-size:.9rem; }
.task-preview b { font-weight:500; color:#576635; }
@media(max-width:760px) { .creator-reel { height:460px; } .reel-card { width:240px; margin-left:-120px; } .reel-card[data-position="1"] { transform:translateX(56%) rotateY(-20deg) scale(.8); opacity:.7; } .reel-card[data-position="2"] { transform:translateX(-56%) rotateY(20deg) scale(.8); opacity:.7; } .creator-carousel { overflow:hidden; } .workspace-preview { padding:1rem; } }
@media(max-width:400px) { .workspace-fields { grid-template-columns:1fr; } .store-preview { gap:.8rem; } .workspace-top { font-size:.75rem; } }
@media(prefers-reduced-motion:reduce) { .reel-card { transition:none; } }
.creator-proof .reel-controls button { color:var(--cream); border-color:#f7f4eb70; }
.creator-proof .reel-controls button:hover { background:#f7f4eb15; }

/* Amended brand book v2: pages 3–5 and 7. */
.pricing-brand .pricing-intro { max-width:1240px; margin:auto; text-align:left; padding:3rem 1.5rem; }
.pricing-brand .pricing-intro h1 { margin:1rem 0 1.5rem; max-width:100%; font-family:"Archivo",sans-serif; font-weight:700; font-size:clamp(2.8rem,6.4vw,5.6rem); letter-spacing:-.035em; line-height:1.02; border:0; }
.pricing-brand .pricing-intro h1 span { color:var(--charcoal); border:0; background:none; padding:0; }
.pricing-brand .pricing-intro h1 span::after { display:none; }
.pricing-brand .pricing-intro > p { max-width:42rem; }
.pricing-brand .plan-card { padding:0 1.75rem 1.75rem; background:var(--cream); border:1px solid var(--line); border-radius:.65rem; box-shadow:none; overflow:hidden; }
.pricing-brand .plan-label { margin:0 -1.75rem 1.5rem; padding:1.25rem 1.75rem; min-height:5rem; }
.pricing-brand .plan-0 .plan-label { background:var(--blue); }
.pricing-brand .plan-1 .plan-label { background:var(--lime); }
.pricing-brand .plan-2 .plan-label { background:var(--lilac); }
.pricing-brand .plan-label h2 { font-weight:700; }
.pricing-brand .plan-price { font-family:"General Sans",sans-serif; font-weight:600; font-size:4rem; letter-spacing:-.04em; }
.pricing-brand .plan-price span { font-family:"General Sans",sans-serif; }
.pricing-brand .button { border-radius:.5rem; font-family:"General Sans",sans-serif; }
.pricing-brand .comparison-heading h2,.pricing-brand .faq-intro h2,.pricing-brand .access-band h2 { font-family:"Archivo",sans-serif; font-weight:700; }
.pricing-brand .comparison tr > :nth-child(3) { background:transparent; }
.pricing-brand .comparison thead { background:var(--charcoal); color:var(--cream); }
.pricing-brand .comparison thead th:nth-child(3) { color:var(--lime); }
.pricing-brand .comparison-group th { background:var(--cream); color:var(--charcoal); font-weight:600; border-bottom:2px solid var(--charcoal); padding-top:2rem; }
.pricing-brand .faq-section { background:var(--cream); border-top:1px solid var(--line); }
.pricing-brand .access-band { background:var(--charcoal); color:var(--cream); position:relative; padding-top:6rem; }
.pricing-brand .access-band::before { content:""; position:absolute; left:0; right:0; top:0; height:2rem; background: url('./assets/pearl-wash.png') center 50%/cover; }
.pricing-brand .access-band .button { background:var(--lime); color:var(--charcoal); }
.pricing-brand footer a { color:inherit; }
@media(max-width:760px) { .pricing-brand .pricing-intro { padding:2rem 1.5rem; } .pricing-brand .pricing-intro h1 { font-size:clamp(2.6rem,10vw,4rem); } }


/* Screenshots occupy the original presentation frame without HTML recreation. */
.screenshot-canvas { margin:0; transform:none; }
.screenshot-canvas img,.idea-screen img { width:100%;height:auto;display:block; }
.screenshot-canvas figcaption,.idea-screen figcaption { padding:12px 16px; background:var(--cream);color:var(--charcoal);font:400 14px/1.5 "General Sans",sans-serif; }
.screenshot-canvas figcaption a,.idea-screen figcaption a { color:inherit;float:right;text-underline-offset:3px; }
.idea-screen { margin:3rem auto 0;max-width:1100px;border:1px solid var(--line);border-radius:1.25rem;overflow:hidden; }

/* Keep the five-clip carousel to its existing three visible positions. */
.reel-card[hidden] { display: none; }

/* Large creator headline and five reels: one behind left, three behind right. */
.creator-proof { display:grid; grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr); align-items:center; gap:clamp(2rem,4vw,4rem); overflow:hidden; }
.creator-proof-heading { display:block; margin:0; }
.creator-proof-heading h2 { font-size:clamp(3.5rem,6.2vw,6.5rem); max-width:12ch; line-height:.94; }
.creator-proof-heading > p { margin-top:2rem; max-width:32ch; }
.creator-carousel { min-width:0; overflow:visible; padding:.5rem 0; }
.creator-reel { --card-width:clamp(260px,26vw,390px); height:calc(var(--card-width) * 16 / 9 + 24px); margin:0 auto; }
.reel-card { left:40%; width:var(--card-width); margin-left:calc(var(--card-width) / -2); transition:transform .85s ease; pointer-events:none; background:var(--charcoal); isolation:isolate; }
.reel-card[data-position="0"] { transform:translateX(0) scale(1); opacity:1; z-index:5; }
.reel-card[data-position="4"] { transform:translateX(-34%) rotateY(16deg) scale(.87); opacity:1; z-index:1; }
.reel-card[data-position="1"] { transform:translateX(36%) rotateY(-16deg) scale(.87); opacity:1; z-index:4; }
.reel-card[data-position="2"] { transform:translateX(63%) rotateY(-20deg) scale(.75); opacity:1; z-index:3; }
.reel-card[data-position="3"] { transform:translateX(85%) rotateY(-24deg) scale(.64); opacity:1; z-index:2; }
@media(max-width:900px) {
  .creator-proof { grid-template-columns:1fr; gap:3rem; }
  .creator-proof-heading h2 { max-width:16ch; font-size:clamp(3.25rem,9vw,5.6rem); }
  .creator-proof-heading > p { max-width:40ch; }
  .creator-reel { --card-width:clamp(230px,62vw,390px); max-width:650px; }
}
@media(prefers-reduced-motion:reduce) { .reel-card { transition:none; } }

@media(max-width:480px) {
  .reel-card { left:46%; }
  .reel-card[data-position="4"] { transform:translateX(-20%) rotateY(16deg) scale(.87); }
  .reel-card[data-position="1"] { transform:translateX(22%) rotateY(-16deg) scale(.87); }
  .reel-card[data-position="2"] { transform:translateX(36%) rotateY(-20deg) scale(.75); }
  .reel-card[data-position="3"] { transform:translateX(46%) rotateY(-24deg) scale(.64); }
}

/* Fade footage over an opaque card, never through the neighboring reels. */
.reel-card video { opacity:1; transition:opacity .85s ease; }
.reel-card[data-position="4"] video { opacity:.35; }
.reel-card[data-position="1"] video { opacity:.55; }
.reel-card[data-position="2"] video { opacity:.3; }
.reel-card[data-position="3"] video { opacity:.13; }
@media(prefers-reduced-motion:reduce) { .reel-card video { transition:none; } }

/* Temporarily hidden sections remain in source for restoration. */
section[hidden] { display:none !important; }

/* Publication copy pass: compact supporting sections, clear brand story. */
.starting-workspace {
  display: grid;
  grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}
.starting-workspace .starting-grid { grid-template-columns: 1fr; border-bottom: 0; }
.starting-workspace .starting-card {
  min-height: 0;
  padding: 1.6rem 0;
  border-right: 0;
  border-bottom: 1px solid var(--line);
}
.starting-workspace .starting-card h3 {
  max-width: none;
  margin: .6rem 0 .7rem;
  font-size: clamp(1.5rem, 2.3vw, 2.2rem);
  line-height: 1.1;
  text-transform: none;
}
.starting-workspace .starting-card p { max-width: 32rem; }
.starting-workspace .idea-screen { margin: 0; width: 100%; }
.point-of-view { grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); }
.pov-principles > div { grid-template-columns: 2rem minmax(0, 1fr); }
.pov-principles p { grid-column: 2; }
.pov-intro { margin-bottom: 2rem; }
.brand-plan-link { display: inline-block; margin-top: 2rem; color: var(--cream); }
.inquiry-explainer {
  grid-template-columns: minmax(0, 1.6fr) minmax(0, .6fr);
  align-items: center;
  gap: clamp(2rem, 5vw, 5rem);
  min-height: 0;
  padding: clamp(3rem, 6vw, 6rem) clamp(1.25rem, 5vw, 5.5rem);
}
.inquiry-explainer-copy { padding: 0; }
.inquiry-explainer-copy h2 { font-size: clamp(2.5rem, 4.5vw, 4.75rem); line-height: 1; }
.inquiry-explainer-copy > p:not(.eyebrow) { margin-bottom: 0; }
.signup-next p { margin: 1rem 0 0; font-size: 1rem; }
@media (max-width: 980px) {
  .starting-workspace, .point-of-view { grid-template-columns: 1fr; }
  .starting-workspace .idea-screen { max-width: 44rem; justify-self: center; }
  .pov-copy { padding-top: 0; }
}
@media (max-width: 680px) {
  .inquiry-explainer { grid-template-columns: 1fr; }
  .starting-workspace .starting-card h3 { font-size: 1.6rem; }
}
.privacy-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 1.5rem clamp(1.25rem, 5vw, 5.5rem);
  border-bottom: 1px solid var(--line);
}
.privacy-header .text-link { font-size: .875rem; }
.privacy-content { max-width: 52rem; margin: 0 auto; padding: clamp(3rem, 7vw, 6rem) 1.25rem; }
.privacy-content h1 { font-size: clamp(3rem, 8vw, 5rem); }
.privacy-content p { font-size: 1.125rem; line-height: 1.7; margin: 0 0 1.5rem; }
.privacy-content a { color: inherit; overflow-wrap: anywhere; }

/* Connected brand context leads the product story. The figure is the animation mount. */
.brand-understanding {
  align-items: center;
  gap: clamp(2rem, 5vw, 5rem);
  color: var(--charcoal);
  background: var(--cream);
  padding-block: clamp(3rem, 6vw, 6rem);
}
.brand-understanding h2 { font-size: clamp(2.8rem, 5vw, 5rem); line-height: 1; }
.brand-intro { margin: 1.75rem 0 1rem; font-size: 1.2rem; max-width: 38rem; }
.brand-continuity { max-width: 38rem; margin: 0 0 1.75rem; color: var(--ink-soft); }
.brand-context-visual { min-width: 0; margin: 0; padding: clamp(1.25rem, 2.5vw, 2rem); border-radius: 1.5rem; background: var(--charcoal); color: var(--cream); }
.brand-context-flow { list-style: none; padding: 0; margin: 0; display: grid; gap: 1.5rem; }
.brand-context-flow > li { position: relative; padding: 1.35rem; border-radius: 1rem; }
.brand-context-flow > li + li::before { content: ''; position: absolute; width: 1px; height: 1.5rem; top: -1.5rem; left: 50%; background: rgba(247,244,235,.4); }
.brand-context-label { font-size: .875rem; line-height: 1.4; }
.brand-context-flow h3 { margin: .65rem 0 0; font-size: clamp(1.35rem, 2.2vw, 2rem); line-height: 1.15; letter-spacing: -.025em; }
.brand-context-input { border: 1px solid rgba(247,244,235,.25); }
.brand-context-sources { display: flex; flex-wrap: wrap; gap: .5rem; list-style: none; padding: 0; margin: 1rem 0 0; }
.brand-context-sources li { border: 1px solid rgba(247,244,235,.25); padding: .35rem .65rem; border-radius: 2rem; font-size: .875rem; }
.brand-context-core { display: flex; align-items: center; gap: 1rem; background: #fff; color: var(--charcoal); }
.brand-context-core img { flex: 0 0 52px; width: 52px; height: 52px; }
.brand-context-output { background: var(--lilac); color: var(--charcoal); }
.brand-context-output p { margin: .75rem 0 0; }
.brand-context-visual figcaption { margin-top: 1.25rem; font-size: .875rem; line-height: 1.5; color: rgba(247,244,235,.8); }
.story-section { padding-block: clamp(3rem, 6vw, 6rem); }
.story-section .section-heading { margin-bottom: 2rem; }
.story-stage {
  grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr);
  min-height: 0;
  gap: clamp(1.5rem, 3vw, 3rem);
  padding: clamp(1.25rem, 2.5vw, 2.5rem);
}
.story-copy h3 { font-size: clamp(2rem, 3.4vw, 3.5rem); line-height: 1.04; text-transform: none; }
.story-copy [data-story-body] { max-width: 33rem; font-size: 1.08rem; }
.story-copy .story-example { max-width: 33rem; margin: 1.5rem 0 0; padding-top: 1rem; border-top: 1px solid var(--line); font-size: .875rem; color: var(--ink-soft); }
@media (max-width: 980px) {
  .brand-understanding, .story-stage { grid-template-columns: 1fr; }
  .brand-context-visual { width: 100%; max-width: 44rem; justify-self: center; }
  .story-copy h3 { max-width: 22ch; }
}

/* Scroll-controlled Create / Sell / Run; native scrolling, no wheel interception. */
.story-section.story-scroll-enabled { overflow:clip; }
.story-scroll-enabled .story-scroll-track { position:relative; }
.story-scroll-enabled .story-pinned { position:sticky; top:var(--story-sticky-top,24px); display:flow-root; }
.story-scroll-enabled .screenshot-canvas img { aspect-ratio:3 / 2; object-fit:contain; }
.story-scroll-enabled .story-tabs button span { display:inline; }
@media (max-width:600px) {
 .story-scroll-enabled .story-stage { padding:1rem; gap:1rem; }
 .story-scroll-enabled .story-copy h3 { font-size:1.8rem; margin-bottom:.75rem; }
 .story-scroll-enabled .story-copy [data-story-body] { font-size:1rem; }
 .story-scroll-enabled .story-copy .story-example { margin-top:.75rem; padding-top:.75rem; }
 .story-scroll-enabled .story-step { margin-bottom:.5rem; }
 .story-scroll-enabled .story-tabs button { gap:.35rem; }
}


/* Audience questions flow into a close-up Creatr Co. composer. */
.starting-workspace .idea-screen.audience-to-app {
  padding: 0; border: 0; border-radius: 0; overflow: visible;
  background: transparent; color: var(--charcoal); font-family: "General Sans", sans-serif;
}
.audience-to-app .audience-comments { display: grid; gap: .5rem; list-style: none; padding: 0 1rem; margin: 0 0 -.75rem; position: relative; z-index: 1; }
.audience-to-app .audience-comment {
  display: flex; gap: .75rem; align-items: center; width: fit-content; max-width: 100%;
  padding: .75rem 1rem; background: #fff; border: 1px solid var(--line); border-radius: 1rem;
  box-shadow: 0 5px 14px rgb(32 34 31 / 4%);
}
.audience-to-app .audience-comment:nth-child(2) { justify-self: end; }
.audience-to-app .audience-comment:nth-child(3) { margin-left: 1.25rem; }
.audience-to-app .audience-avatar { display: grid; place-items: center; flex: 0 0 2rem; height: 2rem; border-radius: 50%; background: var(--lilac); font-size: .75rem; font-weight: 600; }
.audience-to-app .audience-comment:nth-child(2) .audience-avatar { background: #B9D4F2; }
.audience-to-app .audience-comment:nth-child(3) .audience-avatar { background: #C7EF62; }
.audience-to-app .audience-viewer { display: block; color: var(--ink-soft); font-size: .8125rem; line-height: 1.3; }
.audience-to-app .audience-comment p { margin: .2rem 0 0; font-size: 1rem; line-height: 1.35; }
.audience-to-app .audience-studio { background: var(--cream); border: 1px solid rgba(32,34,31,.18); border-radius: 1.25rem; overflow: hidden; box-shadow: 0 12px 28px rgb(32 34 31 / 5%); }
.audience-to-app .audience-appbar { display:flex; align-items:center; justify-content:space-between; gap:.75rem; padding: 1.5rem 1.25rem .75rem; border-bottom: 1px solid var(--line); }
.audience-to-app .audience-brand { display:flex; align-items:center; gap:.4rem; white-space:nowrap; }
.audience-to-app .audience-brand img { width:2rem; height:2rem; object-fit:contain; }
.audience-to-app .audience-brand strong { font-family:"Archivo",sans-serif; font-size:.875rem; letter-spacing:-.03em; }
.audience-to-app .audience-workspace { display:flex; align-items:center; gap:.5rem; font-size:.75rem; color:var(--ink-soft); }
.audience-to-app .audience-workspace > span { display:grid; place-items:center; width:1.75rem; height:1.75rem; border-radius:50%; background:var(--lilac); color:var(--charcoal); font-weight:600; }
.audience-to-app .audience-chat { padding:1rem 1.25rem 1.25rem; }
.audience-to-app .audience-chat-heading { display:flex; align-items:center; justify-content:space-between; gap:.5rem; font-size:.8125rem; color:var(--ink-soft); }
.audience-to-app .audience-context { padding:.3rem .5rem; background:#fff; border-radius:.35rem; font-size:.75rem; }
.audience-to-app .audience-chat h3 { font-family:"Archivo",sans-serif; font-weight:700; font-size:clamp(1.75rem,2.6vw,2.2rem); line-height:1.1; letter-spacing:-.035em; text-transform:none; margin:.65rem 0 1rem; }
.audience-to-app .audience-message-stage { display:grid; }
.audience-to-app .audience-compose, .audience-to-app .audience-delivered { grid-area:1/1; padding:1rem; border-radius:.875rem; border:1px solid rgba(32,34,31,.16); min-width:0; }
.audience-to-app .audience-compose { background:#fff; visibility:hidden; opacity:0; }
.audience-to-app .audience-compose p, .audience-to-app .audience-delivered p { font-size:1rem; line-height:1.45; margin:0; }
.audience-to-app .audience-compose-footer { display:flex; align-items:center; justify-content:space-between; gap:.5rem; margin-top:.9rem; font-size:.875rem; }
.audience-to-app .audience-attach { display:flex; align-items:center; gap:.5rem; color:var(--ink-soft); }
.audience-to-app .audience-send { background:var(--charcoal); color:white; border-radius:.5rem; padding:.55rem .75rem; }
.audience-to-app .audience-delivered { background:var(--lilac); border-color:transparent; border-radius:.875rem .875rem .25rem .875rem; margin-left:1.5rem; align-self:start; }
.audience-to-app .audience-sent { display:block; text-align:right; margin-top:.6rem; font-size:.8125rem; }
.audience-to-app .audience-next { display:flex; justify-content:space-between; gap:1rem; border:1px solid var(--line); background:#fff; border-radius:.65rem; padding:.75rem; margin-top:.75rem; color:var(--ink-soft); font-size:.875rem; }
.audience-to-app.is-animating .audience-delivered, .audience-to-app.is-animating .audience-next { opacity:0; }
.audience-to-app.is-animating .audience-compose { visibility:visible; opacity:1; }
.audience-to-app.is-animating .audience-compose p > span::after { content:""; display:inline-block; width:2px; height:1em; margin-left:2px; background:var(--charcoal); vertical-align:-.1em; }
@media(max-width:680px) {
  .audience-to-app .audience-comments { padding:0 .5rem; }
  .audience-to-app .audience-comment { padding:.7rem .75rem; gap:.6rem; }
  .audience-to-app .audience-comment:nth-child(3) { margin-left:0; }
  .audience-to-app .audience-appbar { padding:1.5rem .875rem .75rem; }
  .audience-to-app .audience-chat { padding:.875rem; }
  .audience-to-app .audience-workspace { font-size:0; gap:0; }
  .audience-to-app .audience-workspace > span { font-size:.75rem; }
  .audience-to-app .audience-chat-heading { flex-wrap:wrap; }
  .audience-to-app .audience-delivered { margin-left:.5rem; }
}
@media(prefers-reduced-motion:reduce) {
  .audience-to-app.is-animating .audience-delivered, .audience-to-app.is-animating .audience-next { opacity:1; }
  .audience-to-app.is-animating .audience-compose { visibility:hidden; opacity:0; }
}

/* Reserve the full prompt while characters appear, so the page never jumps. */
.audience-to-app .audience-compose p[data-text] { display:grid; }
.audience-to-app .audience-compose p[data-text]::before { content:attr(data-text); visibility:hidden; grid-area:1/1; }
.audience-to-app .audience-compose p[data-text] > span { grid-area:1/1; }

/* The confirmed signup replaces the entire form panel. */
.inquiry-card[hidden] { display: none; }
.inquiry-success {
  min-height: min(32rem, calc(100svh - 2rem));
  align-content: center;
  gap: 1.5rem;
}
.inquiry-success > p { margin: 0; }
.inquiry-success > .button { margin-top: 1rem; }
.inquiry-success h2:focus { outline: none; }

/* Keep the blog discoverable beside pricing on narrow screens. */
@media(max-width:980px) { .nav-links a[href="/blog/"] { display:inline; } }
@media(max-width:480px) { .nav-links { gap:.65rem; } .nav-links a { font-size:.8rem; } }
@media(max-width:360px) { .site-header { column-gap:.4rem; } .site-header .wordmark { font-size:.66rem; } .site-header .wordmark img { width:1.55rem; height:1.55rem; } .site-header .header-cta { font-size:.78rem; padding:.6rem; } }